Pipeline Engine Ltd · UK software startup · Founded 2025
We are the company behind Upshow, no-show recovery software for B2B sales teams and outbound agencies. It reminds every prospect before the meeting and wins them back within minutes if they do not turn up.
Our product
Most B2B sales teams lose between 20% and 40% of booked meetings to no-shows. A scheduling tool puts the meeting in the diary. Upshow gets the prospect to turn up to it.
Before the meeting
The moment a meeting is booked, Upshow queues a sequence across three channels and runs it. Nobody on the team touches it.
Sarah, looking forward to tomorrow at 2pm…24 hours before
Hey Sarah, still on for 2pm with TechCo?2 hours before
Hi Sarah, calling to confirm your 2pm…30 minutes before
When they do not show
Five minutes after the start time, Upshow reaches out by voice, SMS or email, whichever the team has chosen.
Set channels, timing and copy for reminders, cancellations, reschedules and no-shows, per meeting type.
Build a sequence once and roll it out to every rep, or to every client account an agency runs.
Start a reminder sequence from the event itself in Outlook or Google Calendar.
Hold chosen meeting types for review, then approve, edit or reject a message in a tap.
How it is built
A reminder that invents a detail or promises something the host never offered does more harm than no reminder. So no message leaves Upshow on a single model's say-so.
A fast model drafts each email and SMS from the booking, the prospect's details and the host's own case studies.
Anthropic's Claude reviews every draft and blocks invented facts, generic copy and commitments the host did not make. A failed draft is rewritten before anything sends.
In the reply agent we are building, a separate Claude call decides whether a proposed action is right for that prospect. It can halt an action. It cannot widen one.
The company
Pipeline Engine began as an outbound agency that was paid only when prospects showed up to the meetings it booked. We looked for software to make sure people turned up, and found nothing that did the job.
So we built it. That tool became Upshow, and building software is now what the company does.